Services
Writing
Whether you need a compelling article, clear patient education, or an experienced writer to help hone a complicated subject matter into something both accurate and engaging, I’m your girl. My writing background spans local and national consumer publications—including NJ Countryside, Woman’s World and First for Women—as well as 15 years creating point-of-care healthcare content for patients and healthcare professionals. I’ve written on topics ranging from how to organize your home to personal finance to how to choose the best treatment option for your newly diagnosed psoriasis patient.
Editing & Proofing
I edit for both the big picture and the small details. At the top-editing level, I look at tone, voice, structure, clarity and audience—and flag missing information, inconsistencies or anything that could leave a reader confused. I also provide thorough copyediting and proofreading to catch grammar, spelling, punctuation, formatting and other errors. The goal isn't simply to make something technically correct; it's to make sure it works.
Content Strategy
Good content starts with knowing what your audience needs and why you’re creating it in the first place. I can develop strategies that connect those needs with your business goals and how to convey them through the right format, channel and message. My experience includes developing new content products, expanding existing programs across print and digital platforms, identifying opportunities to better serve audiences, building editorial workflows, and creating processes that help teams produce high-quality content efficiently and consistently. I bring an editor’s perspective to strategy: understand the audience, define the goal, determine what needs to be said, and figure out the best way to deliver it.
Featured Work
"Is pink mold dangerous?" - Woman's World Magazine
Testimonials
Erica Kerber, Creative Director, HMN
“Lindsay is one of the strongest content strategists I’ve had the pleasure of working with. She has an exceptional ability to take a complex content portfolio, understand the needs of the audience and the business, and turn it into a clear, cohesive editorial strategy. She sees the big picture while never losing sight of the details that make content successful. After working alongside Lindsay for 15 years, I’ve seen firsthand how effectively she can bring together content, creative, and cross-functional teams to turn ideas into thoughtful, engaging work.”
Kristina Mastrocola, McClatchy Media
“Lindsay is an exceptional writer who can tackle just about any subject and find a fresh, engaging way into it. Over the years, I worked with her on hundreds of articles, and she was someone I could always count on to deliver thoughtful, polished work on deadline. She has a real talent for finding the right experts and asking the questions that bring a story to life, even when the subject matter is challenging or complex.”
Joana Mangune, Copy Chief, HMN
“Lindsay has an extraordinary eye for detail and an exceptionally high standard for editorial quality. She can spot the tiny errors and inconsistencies that others miss while also keeping an eye on the bigger picture—clarity, flow, tone and accuracy.”
Let's Work Together
I'm excited to connect and hear about your project! Please fill out the form below and I will get back to you as soon as possible.
Located in the heart of Taylor Ham Country, NJ
